Email Mastery Learning Hub

Lesson 13: Content That Lands in the Inbox (Avoiding Spam Triggers)

Even with proper authentication and technical setup, the words and structure of your emails play a huge role in deliv...

Lesson 14: List Hygiene: Keeping Your Email List Healthy

A clean list is the backbone of email deliverability. Sending to inactive or invalid emails can hurt your sender repu...

Lesson 15: Tracking & Monitoring Email Deliverability

You can’t improve what you don’t measure. Tracking deliverability helps you identify issues before they harm your sen...

Lesson 16: BIMI: Brand Indicators for Message Identification

BIMI lets you display your brand’s official logo next to emails in the inbox. It’s not just about looking good — it b...

Lesson 17: Role of AI & ML in Spam Filtering

Discover how Artificial Intelligence (AI) and Machine Learning (ML) power modern spam filters, enabling Gmail, Outloo...

Lesson 18: The Future of Email (Will Email Ever Die?)

Explore whether email will remain the backbone of digital communication or be replaced by newer technologies. Learn w...