Email Mastery Learning Hub

Lesson 5: What is Email Deliverability? Why Does It Matter?

Sending an email doesn’t guarantee it will land in the inbox. Email deliverability is about whether your message actu...

Lesson 6: Spam Filters Explained (How Gmail, Outlook, Yahoo Decide Inbox vs Spam)

Every day, billions of emails are sent—but not all of them reach the inbox. Spam filters are the guardians of the inb...

Lesson 12: Best Practices for Email Sending (Frequency, Volume, Warm-up)

Good email content isn’t enough. How you send emails — how often, how many, and how you start — matters just as much ...

Lesson 14: List Hygiene: Keeping Your Email List Healthy

A clean list is the backbone of email deliverability. Sending to inactive or invalid emails can hurt your sender repu...

Lesson 16: BIMI: Brand Indicators for Message Identification

BIMI lets you display your brand’s official logo next to emails in the inbox. It’s not just about looking good — it b...

Lesson 17: Role of AI & ML in Spam Filtering

Discover how Artificial Intelligence (AI) and Machine Learning (ML) power modern spam filters, enabling Gmail, Outloo...